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March Wednesday

Cuba increases investment in rum production in western province

CARDENAS, Cuba, Feb 12 (ACN) The investment being carried out nowadays in the Eladio de Marcos Hernandez rum factory, located in this city, is based on the excellence of Cuban rum products and will allow international tourists to taste them as well as learn about their traditional production.

A year after work began, the project is 90 % complete and involves the rescue of several facilities, including part of a warehouse area and an aging warehouse, as part of a local development project financed by the government of the Cardenas municipality.

Yaunier Zulueta Martinez, director of the Basic Business Unit (UEB) Distillery, which belongs to the entity, told ACN that the so-called Vizcaya building, in honor of the original name of the rum factory, will have rooms for tasting drinks, a history room, a VIP hall, a conference center, and will offer a variety of gastronomic options.

This project is in line with the country's interest in generating new sources of income and employment specifically from tourism, explained the executive, who commented that everything related to the rum, tobacco and sugar cane industries is a powerful incentive.

The closeness to Varadero, Cuba's main sun and beach destination, located some 120 kilometers east of Havana, is also a plus, he added.

Zulueta Martinez pointed out that the old rum factory founded in 1878 by Spanish Don Jose Arechabala Aldama, has as its signature production the Perla del Norte rum, in its three varieties: silver dry, golden reserve rum and aged rum, in addition to Sao Can aguardiente, and 13 assortments of liqueurs.

The factory belonging to the Cuba Ron S.A. corporation used to receive every week a hundred tourists from Latin America, North America and Europe, and despite the impact of the COVID-19 pandemic, visitors still come from destinations such as Canada, Russia and Germany.

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