HAVANA, Cuba, Aug 4 (ACN) Sales up to July in the German market of Cuban Premium cigars increased by 18.6 percent when compared to the same period last year, the Ministry of Foreign Trade and Foreign Investment of Cuba (MINCEX) reported on Twitter.
The MINCEX added that there were also increasing in sales of Cuban Minis (small size) by 6.2 percent and the Guantanamera brand by 16.9 percent.
According to Cubaminrex, website of the Cuban Ministry of Foreign Affairs, the Casa del Habano Berlin II began operating in the German capital amid the regulations and restrictions established by cause of the COVID-19 pandemic.
The report states that its entry into operation shows the will to continue consolidating this franchise in that market, registered internationally as property of Habanos SA Corporation.
This is the 15th entity of its kind in Germany and the second in the city of Berlin, thus succeeding the one founded in 1998, which is s the oldest one in that country and is also among the first to be established in the world.
With the presence of Casa del Habano Berlin II, Germany is among the top five markets for this Cuban product worldwide, the text points out.
The worldwide launch of H. Upmann Connossieur No.2 will take place virtually in Germany, with the participation of distributors, retailers, customers, Smokers' Clubs, specialized press and fans in general in November 2020.
Important German specialized media such as the Cigar Journal and Die Tabak Zeitung reflected the news of the opening of this second Casa del Habano in Berlin, in which the highest standards of conservation and quality of the franchise are preserved.
They also highlighted that Maximilian Herzog, who runs both entities in this city, owns the "Habanos Man Award", which has only been won by another personality in Germany, Heinrich Villiger, chairman of 5th. Avenue Trading GmbH, sole official and exclusive importer of Habanos S.A. for Germany, Austria and Poland.