Cuba Ron S.A., a benchmark of rum culture of the country

SANTIAGO DE CUBA, Cuba, Jun 27 (ACN) With a tribute to sustainability and the rich history of the rum industry in eastern Cuba, the Cuba Ron S.A. corporation strengthen its participation in the 20th ExpoCaribe 2025 International Fair.

Jessica Rivero, a communications specialist, told the Cuban News Agency that they are participating in the country's second-largest trade fair under the "Cuban Light Rum: Tradition and Innovation" campaign, reaffirming their leadership as the original producer of authentic Cuban light rum, combining a 160-year heritage with modern product-making techniques. She stated that it has been a platform to highlight the region's ancestral rum culture, inherited by generations of Cuban Rum Masters.

This southeastern province currently has three rum producers and one candidate, who are supporting the company's activities at ExpoCaribe.

Rivero also highlighted the tropical weather, the joy and cultural identity of its people, responsible environmental management, and sustainability in the industry, reinforcing the company's commitment to quality and preserving the most exquisite flavors for consumers.

Visitors could enjoy rums produced by the corporation in this region of the country, such as La Guantanamera, Isla del Tesoro, and Isla Grande, along with other spirits, symbols of the expertise that was born in this untamed province more than 160 years ago, she added.

The program at the fair, the specialist noted, included pairings, tastings, and demonstrations of the versatility of rums, activities that allowed the company to present its broad product portfolio, consolidate business relationships, establish new alliances, and strengthen ties with customers and suppliers.

Additionally, as part of its agenda, CubaRon participated in the "Made in Cuba" event, an initiative to promote national products with export potential, in order to boost the country's economic development. ExpoCaribe 2025 once again becomes the perfect setting for Cuba Ron S.A. celebrate its legacy, boost new businesses, and consolidate its position as a benchmark for Cuban rum culture around the world.