Cuban company Havana Club reaffirms its cultural essence with fashion and tradition

HAVANA, Cuba, November 25 (ACN) Havana Club International S.A. is present at the Havana International Fair (FIHAV) and reaffirms its position as a cultural symbol that merges modernity, tradition, and innovation.

Biana Leiva Regueira, the brand's communications and public relations specialist, told the Cuban News Agency in an exclusive interview that they have reached this edition with a host of new products and interactive experiences designed to captivate all visitors.

One of the main attractions will be the launch of the limited edition Havana Club 7 Year Old, the result of an exclusive collaboration with renowned British fashion designer Martine Rose.

This alliance underscores the brand's connection to the world of fashion, which will be further strengthened by the participation of Cuban fashion designers at the stand.

Attendees will also enjoy live haircutting and styling demonstrations, fashion shows, and other attractions, the expert reported.

The stand features its iconic spaces such as the Champion Bar and the Habana Lady, a meeting point for cocktail enthusiasts.

The former pays homage to the island's cocktail champions, while the latter celebrates the growing presence and empowerment of Cuban women in this field.

As a crowning touch to tradition and excellence, Havana Club International S.A. will dedicate a special space to Master Rum Maker Pablo Navarro, in a tasting event where attendees can appreciate the new, refreshed image of the Maestro collection.

It will be a unique opportunity to honor the invaluable contribution of Don Pablo, a key figure in the creation of Cuban light rum, whose legacy endures and continues to set the standard in the industry.

Leiva Regueira emphasized the presence of the Masters of Cuban Light Rum, whose knowledge was declared by the United Nations Educational, Scientific and Cultural Organization (UNESCO) on November 29, 2022, as Intangible Cultural Heritage of Humanity.