Havana, Monday 22 de July de 2019 05:37 am

Cuba will reach four million tourists in the next few days

Tamaño letra:

Cuba will reach four million tourists in the next few daysHAVANA, Cuba, Nov 9 (ACN) Cuba will reach the four million tourist mark on November 10 and is expected to end the year with 750,000 more, said Manuel Marrero in a meeting with tour operators, travel agents, airlines and media in Milan, Italy.

The Cuban Minister made the intervention as part of the destination's actions for the opening of the winter season, and took the opportunity to remember that Italy has always remained among the top 10 markets for Cuba in the tourism sector.

He stressed that as part of the development plan and the broad investment process that is carried out, this year Cuba will have about five thousand new rooms, including the recently opened Packard and the International Hotel Varadero, which will open soon.

He announced that by 2019 another 5,250 rooms are expected to be completed, and said they are preparing to build a new five-star luxury hotel in Cayo Largo.

Marrero stressed that the Ministry of Tourism of the Island supports the expansion of hotel management contracts between Italian groups and national chains, and said they have worked hard on several aspects that contribute to raising the quality of the destination.

He recalled that a contract has already been approved with the company Aeropuertos de París (ADP) for the modernization and subsequent administration of the José Martí International Airport in Havana.

Similarly, it was negotiated with Blue Panorama the incorporation of two Boing 737, which will ensure international flights and the improvement of domestic connections, so necessary for excursions and tourist circuits, said Marrero.

Although it has been delayed, the negotiations and signing of contracts for the acquisition of eight thousand new cars for rent are being accelerated, he said.

He commented that Cuba, as a tourist destination, has designed and is implementing a strategy for its digital transformation in order to maintain its competitiveness at a global level and fundamentally in the Caribbean region.

To this end, a new official portal was published in the domain www.cuba.travel, developed on a platform of digital marketing and electronic commerce, which will become the main Internet channel to get to know Cuba.

He added that a site was developed and published for maps www.cubamaps.cu, where currently more than 15 thousand places of interest are located, and continue to geolocate sites to reach the figure of 25 thousand.

According to Marrero, intensive work is being done to accelerate the deployment of Wi-Fi coverage in tourist facilities, in order to offer Internet access as part of the tourist package.

In the case of hotels, he said, it is planned to cover all common areas, rooms and even reach the beach.

He commented that to date 147,900 Italian tourists have been received in the country, and although it represents a decrease over the previous year, he expressed confidence that the development of joint and timely actions will ensure a good winter season with this market.

In 2017 there was a historical record of visitors from Italy, with more than 228 thousand tourists who could enjoy the benefits of the Cuban destination.


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