HAVANA, Cuba, Feb 24 (acn) International sales of Cuban cigars in the emerging markets of Asia -Pacific reported significant increases in 2014, managers of the industry told at the opening of the 17th Habano International Festival.
Jorge Luis Fernández Maique, commercial vice president of Habanos Corporation, responsible for marketing, said that in that period there was an increase in sales of 14 percent over the previous year.
He noted that despite the impact of the global crisis and the anti-smoking measures that are widespread in some countries, mainly in Europe, the preference for Cuban cigars is maintained.
He explained that the company distributes its products in 80 percent of the universe of possibilities, as Americans smokers of the considered best cigar in the world can not taste it by the economic, commercial and financial blockade imposed by Washington on Cuba for over half a century.
For 2015, the executives foresee stability in sales, which will be benefited by the introduction of new bands and limited editions of cigars.
On this first day of festival, there will be a welcome concert by popular musician Descemer Bueno at the rejuvenated facilities of the Tobacco and Wood Warehouse, in the municipality of Old Havana.
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