As 2015 begins with a rapid increase in the amount of visitors to the island, Cuba demonstrated its development in the tourism industry in important Fairs in Europe with challenges to the growing number of vacationers to the Caribbean destination.
The number of visitors to Cuba reached three million in 12 months by the end of 2014. December also brought along a new international scenario which was the announcement of steps towards the reestablishment of diplomatic ties between Washington and Havana which brings about a number of important advantages for both sides.
Experts and non-specialists expect a growing number of Americans visiting Cuba despite Washington´s blockade still in place with some measures that have been eased by the Obama administration.
Questioned about the issue, Cuban Tourism Minister, Manuel Marrero said recently in Madrid during the FITUR International Tourism Fair that he does not foresee spectacular increases or an avalanche this year.
Taking into account the current pros and cons, Cuba expects a total of about three million 200 thousand visitors by the end of the year, aspirations in which they will work in several strategic directions.
Although sun a beach will still be the leading product, the country will promote other modalities like weddings, nature, water sports, culture and health; in addition to insisting in the diversification of the markets and in the variation of the tourism of the territory.
A growth in air flights will become another reality that will contribute to an increase in the flow of the international arrivals highlighting the return of the Spanish Iberia airlines that will kick off on June 1st. Adding up all of the companies that fly the Madrid-Havana route, the frequency will add to 16 per week.
In tone to the new investment law, there are many interested on the issue. The FITCUBA 2015 International Tourism Fair to be held in the Jardines del Rey tourism complex north of the central province of Ciego de Avila next May will have a business stand dedicated to foreign investment.
There are currently over 60 thousand rooms and in order to create a needed complementary infrastructure, the Cuban destination should not lose sight of other important issues like the systematic preparation of workers and the increase in the quality and competitively of the tourism product, a group of normal challenges proper of the tourism industry for the immediate future.
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