Havana, Sep 26 (ACN) Latin American countries are committed to supporting Cuba by bringing our events to benefit its economy and support its tourism development, Fernando Compean, President of Meeting Place Cuba, told ACN.
This statement was made during the 17th edition of Meeting Place, an important business meeting for the convention and incentive travel industry held last week in Cuba.
Compean highlighted that the forum, developed for the first time in Cuba and alongside the 2nd Congress of the Association for Culture and Tourism in Latin America (ACTUAL), aimed to get these organizers from Mexico and Latin America to know Cuba as a potential destination for their own programs.
For me, a very big door opens with a lot of opportunities for the future, and it is not only a matter of business, but it is very significant to support you in these difficult times with ever greater challenges," he said.
Opening the doors for meeting planners to discover Cuba, to know that they have here the infrastructure, the personnel and the will to plan their events, that they are becoming more professional, that new hotels are being opened, that there are for all budgets, is the most practical way to sell, Compean explained.
Eighty-two meeting planners attended the event, a figure that although it might seem small represents more business, more income than a thousand travel agents, and this is because the per capita spending of those who participate in meeting tourism is three to five times that of a standard tourist.
This is one of the reasons why governments have designed strategies focused on this type of tourism, he added.
Cuba believes in encouraging event and incentive tourism and positioning itself as an ideal destination for meetings, congresses and conventions. An example of this is that the recent International Tourism Fair was dedicated precisely to this modality.