The Gaviota Tourism Group presented the NATIVA brand to promote authentic Cuban cuisine in its hotel facilities, with a communication strategy based on offering tourists traditional recipes and dishes.

   In this way, it seeks to rescue and disseminate the typical recipes, so that the historical memory is not lost and more is known about the autochthonous.

   Cuba has a gastronomy based on the fusion of mixtures and flavors and the influence of habits and customs of the aboriginal roots to which are added the Spanish, African, Asian, Arab, Italian that have made it possible to constitute the heritage that today boasts the Creole cuisine.

   Nativa, the new gastronomic brand of the Gaviota Tourism Group, offers guests drinks, desserts and typical dishes of Cuban cuisine adapted to the new culinary trends and is presented in the buffets of each of its hotels, showcasing an entirely Cuban product.

   It is a meritorious effort to promote one of the attributes of the national identity, its practices and associated knowledge. (ACN)

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